Top 4 Web Design Trends Businesses Should Care About


Top 4 Web Design Trends Businesses

PUBLICATION//ARTICLE SERIES 201902 ON WEB DESIGN

Did you know that in business, the very first impression matters? Wondering?! Of course, it matters and I am NOT talking about “your elevator pitch”

It only takes a person few seconds estimated 0.05 seconds to form an opinion about your website or your business’s website. For some people, this first impression of your website or the business of your website is the only impression they’ll ever form about your business.

So, the question is, how do you make a good first impression? and actually make it last? Understand and more importantly, employ the web design trends that are shown to impress potential customers or prospective or client and make your business stand out amongst thousands of business website online nowadays.

“But do web visitors even care about web design?” YES, they do. In fact, 75% of the people who visit your website will rate your credibility based on web design. Staying on top of web design trends is important, it's easier said than done, especially when you’re running a business.

That’s why I’ve invested my time and narrowed the web design trends of 2019, as projected by VINYSOFT’s team of design experts, to the four that will make visitors fall in love with your business at first site. This is because first impressions matter, and we’re all too busy.

Related: Web Design Tricks to Use to Grow Your Business [PUBLICATION//ARTICLE SERIES 201901 ON WEB DESIGN]

 

  1. The Video Section

It’s no secret that the internet is becoming or perhaps has already become a video-graphic medium. In fact, video will make a HUGE percentage of all internet traffic in 2021. This trend is not to be taken lightly. After all, video has been demonstrating this incredible potential since 1979 when it killed the radio.

First, the bad news: Video production requires more time, money and resources.

Glad we got that over with. Now, the good news: Video does a tremendous job of capturing your business values in a way that neither copy nor static images have the power to do alone.

If you’re selling a conceptual product or service, video is especially important. Take Stripe Sigma’s feature page, for example, which seamlessly incorporates video into its design to portray a complicated concept in a digestible and engaging way.

There’s more good news for the search engine optimization (SEO) smooth out there. According to Video Explainers via MarTech, adding a video to your website can increase the chance of a front-page Google result by 50+ (plus) times. That is, if it’s good and professionally done.

Check out VINYSOFT on how they can help you get a good professional video done for your website.

 

  1. Immersive “Multimedia” Long Form

Another means of bringing your products and services to life is immersive, long-form multimedia. A multimedia format is richer than any infographic or blog post, allowing your customers to visualize the experience of doing business with you and, hopefully, get hooked.

To compel your audience, bring your products and services to life, and demonstrate your expertise in the business field you play in, you must create an experience that’s not forgettable.

Start with a custom layout and enrich it with video, sound, charts, graphs, maps and more to tell a long yet riveting story. Media outlets such as CNN, ESPN and National Geographic are embracing this innovative way of storytelling, and now, businesses are following suit.

Dropbox, for example, transformed its brand redesign into a compelling and engaging story in Dropbox design. What story does your brand have to tell?

 

  1. Content Hubs or Web Books or eBooks

The demand for information is evergreen, making valuable content one of the best ways to generate leads and build brand recognition. Do you know what kind of information your ideal customer is looking for? Is this information you, or someone on your team can provide them with?

If the answer is YES, you’ve just stumbled upon a stellar and subtle content marketing strategy: web books. Web books are the eBooks of the future built for the web.

If you’re really an expert on something, and your customers or potential customers stand to benefit from your knowledge, create a web book or eBook and tell the world about it.

Intercom Books, for example, offers readers valuable information and insights without gated PDFs or aggressive sales pitches. I told you, web books are cool.

Check out VINYSOFT on how they can help you get a good professional video done for your website.

 

  1. Principles-First Design

Not everyone is a Ray Dalio (author of Principles: Life and Work), but all businesses can and should think in terms of principles first. What does this have to do with web design? These same principles that guide your product or service should guide your website design process.

Let’s say someone stumbles across your website with no prior knowledge of your business. For this user, your website becomes your brand. Now that your marketing team has generated this lead, it’s your job to ensure that your website correctly represents the values your business lives by.

To do so, ensure that your designer knows, understands and represents these values in your website’s design. This is a conversation that should happen early in the design process and continue to inform the stages in that process until your website is complete.

This may seem like just another variable to complicate the already fragmented design process. However, at VINYSOFT, we’ve found that our brand principles help our team make faster, cleaner and more determined design decisions.

I’m no Ray Dalio, but I’ve seen principles work wonders in our company’s web design and believe they can do the same for you.

S: Forbes


Learn More About VINYSOFT:

Founded in 2015, VINYSOFT is a Canadian-based software development company that provides businesses worldwide with custom technology solutions and beyond technology. As a custom software development company with skilled software developers, VINYSOFT combines technological and business experts with experience and passion for excellence to deliver enterprise-grade solutions. VINYSOFT is a true and seamless front-end to back-end technology partner, helping your business accelerate the development of websites, web-based applications & mobile apps with on-demand developers that focus on moving your business forward. A team that breathe life into your idea.

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